You can see a full chart of what keyword competitiveness is all about here. But for my purposes, I prefer to target keywords that are under 30 if possible. If you are randomly blogging on your thoughts on the world,  you might title an article, “My thoughts for November 2012”. How many people do you think are searching for this on Google? If you don’t target any specific keywords to try and rank for, you are not likely to rank for anything significant. Generally speaking, you should not expect to rank in Google if you don’t even mention the keyword you are trying to rank for in your article.

Your keyword strategy is at the heart of ranking well on the Google SERP. Ranking well doesn’t mean very much if you’re ranking for the wrong keywords. If you really want to get smart about things, you can also link to guest posts you’ve had published in your newer guest posts. That way, the authority of your older posts increases and makes their links to your content even more valuable. With tools like these, you can track backlinks, flag “toxic” backlinks for removal and generally stay on top of your backlinking strategy.

But Google’s attributes get really granular, like “good for working on laptop” or “popular for travelers”. Also, keep in mind that Google might ask you to verify your business if you edit your category list or add multiple. Unlock the results you’re looking for with technology-backed solutions designed for small businesses and agencies. Optimizing your Business Profile can SEO Anomaly help your business to rank higher on Google Maps and on the first page of Google Search results like these.

Check Existing Rankings in Google Search Console

You shouldn’t need to be a data analyst to create dashboards and reports. Conditional formatting can also be combined with charts or graphs to create a more comprehensive analysis. Experiment with different styles and rules to see what best suits your data. This visual cue can make it much easier to spot trends or outliers at a glance. Plus, it adds an extra layer of professionalism to your spreadsheets.

• As Exhibit A (aka the screenshot below) shows, it has helped us to create numerous backlinks (and from authoritative sources, if we may boast a bit).
• Be sure to read to the end, as I include specific keywords that I am ranking for, how much traffic I get from them, and how you can do the same.
• There are a few different templates to choose from, so feel free to pick the one that best suits your needs.
• You can also check out what the competition is writing by searching Google for your keyword.
• With significant web traffic from mobile devices, ensuring your website is mobile-friendly is crucial.
• Drawing on my Fractional CMO experience, Digital Threads simplifies complex strategies into clear, actionable steps for success.

Refreshing your content will ensure that you’re offering users the best (and most up-to-date) information and driving increased keyword visibility. This will help you uncover potential reasoning for how/why a site was hit by an update, or certain keyword rankings and pieces of content that may have been impacted by it. Not just because it’s an SEO best practice, but also because it’s the first thing users see in search results and on social media. This also presents the opportunity to further optimize for search engines through ALT text and file naming. Focus on improving keywords that are ranking in positions five through 15 (where you’re teetering at the bottom of Page 1 or top of Page 2 on Google).

Remember to promptly update data if there are changes to your address, phone number, or other details. According to Neil Patel, “A good site structure provides your site with site links.” For example, Neil Patel had confirmed that Walmart experienced a decline in conversions when the page speed increased from one to four seconds. A sitemap is one of the important ways to enhance your website’s ranking by providing information about the pages. Content Marketing Institute confirms that 88% of B2B companies give priority to content marketing.

Add Author Bios

We start with SEO consultancy to learn more about your business. Then we put together a strategy that helps you reach your organic traffic goals. Including a table of contents with jump links is an absolute necessity for long-form content.

It’s important to optimize images because they can show in Google Images and drive additional search traffic to your site. To find topics people are searching for, you need a keyword research tool like Ahrefs’ Keywords Explorer. Enter a broad topic as your “seed” keyword and go to the Matching terms report. Trying to rank for keywords nobody’s searching for is a fool’s errand.

Almost overnight, the page shot to #1—and it’s been there ever since. If you can take action on all the tips in this guide—check your Google visibility in a few days to see if your site is now being indexed. Head over to this article and you can find a ton more good online directories that are still worth submitting your blog to. For more detailed guidance, here are all of my best practices on how to write a blog post that’ll attract readers.