You can see a full chart of what keyword competitiveness is all about here. But for my purposes, I prefer to target keywords that are under 30 if possible. If you are randomly blogging on your thoughts on the world, you might title an article, \u201cMy thoughts for November 2012\u201d. How many people do you think are searching for this on Google? If you don’t target any specific keywords to try and rank for, you are not likely to rank for anything significant. Generally speaking, you should not expect to rank in Google if you don’t even mention the keyword you are trying to rank for in your article.<\/p>\n
Your keyword strategy is at the heart of ranking well on the Google SERP. Ranking well doesn\u2019t mean very much if you\u2019re ranking for the wrong keywords. If you really want to get smart about things, you can also link to guest posts you\u2019ve had published in your newer guest posts. That way, the authority of your older posts increases and makes their links to your content even more valuable. With tools like these, you can track backlinks, flag \u201ctoxic\u201d backlinks for removal and generally stay on top of your backlinking strategy.<\/p>\n